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Porsche ranks best overall in J.D. Power APEAL study

Contrary to what most people think when contemplating sports car brands, Porsche ranks extremely high when it comes to dependability and customer satisfaction.

 

In fact, Porsche was one of the highest placed premium brands in the latest 2020 J.D. Power Vehicle Dependability Study, beating (in order of rank) industry stalwarts like BMW, Cadillac, Audi, Acura, Mercedes-Benz, Infiniti, Jaguar and Land Rover, not to mention every mainstream volume brand available, including Toyota. What’s more, Porsche maintained its consecutive top spot for sales satisfaction in another recent J.D. Power study.

 

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More owners are satisfied with their Porsche purchase than any other brand

Now, for the second year in row, Porsche has reached the top position in J.D. Power and Associate’s 2020 Automotive Performance, Execution and Layout (APEAL) Study, which queries customers on their ownership experience, including how their vehicles drive.

 

“I am gratified at how excited our customers are with their new dream cars,” said Klaus Zellmer, President and CEO of Porsche Cars North America, Inc. “Porsche believes in continuous improvement and winning the top spot again just encourages us to find new ways to delight our drivers.”

 

The 2020 APEAL Study, which surveys U.S. owners, rates owners’ “emotional attachment and level of excitement” with their new car, truck or SUV. The study covers 37 attributes, with questions ranging from their vehicle’s “sense of comfort and luxury” when climbing inside, to the “power they feel when they step on the gas,” said a Porsche North America press release.

 

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Porsche is proven to be the most APEALing brand

An overall APEAL index score gets measured on a 1,000-point scale, with Porsche having earned 881 points for the highest average of all brands. By comparison, the premium brand average is 861 points, and there’s hardly a small number of participants taking part thanks to the inclusion of more than 87,000 purchasers and lessees of 2020 model-year vehicles that have lived with their new cars, trucks or SUVs for at least 90 days. The study, which is now in its 25th year, gathered responses from February through May of this year.

 

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To find out how you can become a satisfied Porsche owner, contact Porsche Centre Vancouver at (604) 736-7911, or visit us in our showroom at 688 Terminal Ave, Vancouver.

 

Story credits: Trevor Hofmann

Photo credits: Porsche   

Date Posted: August 9, 2020