The choice is simple. Offer your customers bespoke customization services or wholly give that business up to private shops.
Porsche chose the former solution 37 years ago when it transformed a 409-horsepower Type 935 race car into a slant-nose, big-winged, handcrafted, one-off road-going supercar boasting a cream leather and wood paneled interior, exclusively for TAG owner Mansour Ojjeh.
Porsche kept building unique versions of its iconic 911 sports car for individual clients, including six identical 959s for a wealthy sheikh, plus low run special editions as part of their “Personalisation Programme” for three years, until it was renamed Porsche Exclusive in 1986, after which they added a Panamera Exclusive series, a modified Macan, a special version the new Cayenne Coupe, and other models to the rarified mix, all the while taking on the Zuffenhausen-based special projects team’s headquarters, Porsche Exclusive Manufaktur, for its official name as of June of 2017.
Now, at the dawn of a new electrified era, it only makes sense to extend the exclusive manufacturing process to the new Taycan electric four-door sports car, resulting in 90 customization options including three different Sport Design packages.
The packages “differ with respect to the inlays in the lower front apron, in the sill panels and in the side fins of the diffuser,” says Porsche in a press release. A larger aero piece than previously shown gets added below the headlamps, while the Exclusive Manufaktur models also show more sculpting to the front fascia. Additionally, the side fins can be painted body-colour or, depending on the chosen package, left in natural woven carbon fibre.
The Porsche Exclusive Manufaktur division will also offer Taycan buyers a set of LED matrix headlamps “with a three-dimensional circuit board graphic in the headlight housing as well as daytime running light elements in Glacier Ice Blue or other colours,” Porsche continued, as well as Dynamic Light System Plus, while a stunning set of 21-inch Exclusive Design wheels is available too, featuring aeroblades formed from forged and milled carbon, these slicing 3.2 kilos (6.6 lbs) from each standard alloy wheel.
The Taycan’s cabin can be modified with an available Carbon Interior Package, including a variety of contrasting colour motifs, available seatbelts in eight different colours including Blackberry, Bordeaux Red, Crayon, Graphite Blue, Lime Beige, Meranti Brown, Slate Grey, and Truffle Brown, and of course carbon inlays on both the front and rear doors plus the centre console, and featuring a special matte finish.
Together with these specialized Taycan offerings, Porsche announced an expansion to its Exclusive Manufaktur factory in order to meet expected demand. The old 2,000 square-metre (21,528 sq-ft) facility is now a third larger, and includes four new lifting platform workstations, additional storage space, and a direct line to the finished-vehicle loading platform.
If you’d like to have your new Taycan “painstakingly hand-finished with high-quality components and special equipment packages for the exterior and interior to achieve an even higher degree of personalization,” added Porsche, find out more by contacting Porsche Centre Vancouver by phone at (604) 736-7911, or come visit us in our showroom at 688 Terminal Ave, Vancouver.
Story credits: Trevor Hofmann
Photo credits: Porsche
Date Posted: February 8, 2020