Days after announcing a commitment of five million euros to “people in need as a result of the virus” and additionally spending 200,000 euros on food donations to charitable organizations, Porsche has extended its social commitment yet further, says the luxury brand’s Chairman of the Executive Board, Oliver Blume.
“Porsche already supports a large number of charitable initiatives and we are significantly extending this commitment during the coronavirus crisis,” commented Blume. “There are people who urgently need help and we are concentrating on providing humanitarian aid. We can overcome the pandemic only if we work together and show solidarity.”
Along with providing funding for those in need and directly supplying food, Porsche is also deploying specialist staff such as medically experienced personnel and IT experts to battle COVID-19, plus it’s supporting Porsche employees carrying out voluntary work. Additionally, the company is assisting with technical materials and supplies, such as the procurement of personal protective equipment, plus it’s deploying vehicles and providing logistics operations in the event of specific supply bottlenecks and transport needs, while also using its considerable media presence to assist in the communication of appeals and important messaging, and lastly making donations and grants to various organizations in need of support due to the coronavirus.
“We are supporting the food banks at our locations this year with 200,000 euros," added Blume. “In addition, we have made an offer to certain charitable organizations to provide vehicles with drivers, perhaps where there is a bottleneck in the transport of relief supplies or people. We have also increased donations from Porsche AG by five million euros. This amount will be used to support local organizations and people who are in need as a result of the coronavirus crisis. Our employees also help personally and voluntarily with the charitable organizations at our locations.”
Porsche is also considering the production of medical products, which could be produced via the brand’s many 3D printers.
“We are currently clarifying with the state government which components are required,” said Blume. “They range from protective goggles to respiratory masks. For highly specialized medical products, you have to comply with the legal requirements and certifications. Here, the lead must lie with the medical technology specialists, who could then delegate orders to the automotive industry. Our 3D printers are available in any case. As a first step, we have already forwarded protective clothing from our stocks to the state government. And together with our parent company, Volkswagen, we are participating in the procurement of further equipment on a large scale, especially from China. We must also ensure that we look beyond the medical sector and recognize where our help is needed.”
All of this is occurring despite Porsche halting production on March 21st for an initial period of two weeks, although it’s not clear if work will resume after that short stoppage.
“We are assessing the situation as it presents itself,” Blume continued. “The most important thing for us is that the supply chains can be rebuilt as soon as possible. We are less dependent on China than we are on our European neighbours. In this respect, I hope that we as a society will manage to contain the coronavirus and that we will then receive a signal at European level as to when we can all restart production.”
Despite the temporary halting of production at Porsche factories, Porsche Centre Vancouver currently has a large assortment of new models available, plus our service staff is available to take care of your Porsche, and have already incorporated extra measures to ensure your safety and your vehicle’s cleanliness. To find out more about the new Porsche models in stock or schedule a service, contact Porsche Centre Vancouver at (604) 736-7911, or come visit us in our showroom at 688 Terminal Ave, Vancouver.
Story credits: Trevor Hofmann
Photo credits: Porsche
Date Posted: March 31, 2020